An effective way to build a reputation and trust in a connected culture, and build a network of dynamic, reliable, and participatory individuals is through active and consistent engagement with individuals and communities. This could mean participating in online forums, social media groups, or professional organizations. This helps because individuals with similar interests or expertise can connect. By contributing to conversations, sharing resources, and providing value to others, individuals can build relationships with others in their field and establish themselves as trusted and reliable members of the community. Secondly, an important aspect of building your own network is maintaining consistent communication with others. This involves responding promptly to messages, providing updates on projects or initiatives, and being open to feedback and suggestions from others. By being reliable and communicative, individuals can demonstrate their commitment to building relationships and fostering a sense of community. Finally, for engagement and communication, offering value and expertise to others is super important to building a strong network. This could involve sharing insights and best practices, providing mentorship or guidance to others, or offering assistance on projects or initiatives. By demonstrating a willingness to help others and provide value, individuals can establish themselves as dynamic and participatory members of the community.

Building a PLN prior to engaging in a social media campaign can be a valuable way to build connections and establish yourself as a leader in your field. Using social media campaigns on your desired topic can help attract your target customer (depending on how you make yourself). When introducing yourself you must be professional to build your reputation, I would also inform people about my new company, its benefits, and just inform the general public about it.